Guy Bloom is the founder of Living Brave Leadership, a globally experienced leadership coach, consultant, and keynote speaker. He works with senior leaders and teams to build trust, accountability, bravery, and connection as the foundations of lasting behaviour and culture change. Multiple award-winning leadership development consultancy, author of Living Brave Leadership, host of Leadership Bites podcast, 4 x Martial Arts Hall of Fame, Dad, Husband. Guy is known for his straight-talking, reality-based approach that cuts through theory and focuses on results. Over the past two decades, he has worked with leaders across industries to challenge outdated thinking, inspire ownership, and embed change that sticks.

TOP TIPS

1. Trust is Earned Daily

Issue: Many leaders expect trust simply because of their title or intentions, yet trust is built only through visible follow-through.

Hack/Solve: End every interaction by delivering on one small promise within 24 hours, it builds credibility faster than any speech.

2. Accountability is Not a Poster

Issue: Organisations talk about accountability, but without follow-up, it becomes a word on the wall, not a lived behaviour.

Hack/Solve: In every meeting, have one action owner, one deadline, and a visible tracker. Nothing disappears without a check-in.

3. Bravery and Connection Drive Change

Issue: Leaders avoid hard conversations in the name of harmony, but avoidance kills both trust and progress.

Hack/Solve: Schedule one “courageous conversation” a week: a direct, honest discussion you have been avoiding and make it routine.

4. Narratives Make or Break Change

Issue: Change collapses when people cannot see themselves in the story or believe the reason behind it.

Hack/Solve: Replace corporate slogans with one authentic story about why this matters, told consistently by every leader in their own words.

5. Stay the Course When the Buzz Dies

Issue: Most culture change fails in the “boring middle” after the launch energy fades.

Hack/Solve: Pre-plan the mid-journey by locking in non-negotiable review points to keep momentum alive long after the kick-off.

Written by Guy Bloom

Please note, the views expressed by the original article author are theirs alone and do not necessarily represent those of Washingtondowling Associates Ltd or The SHE Show and therefore we take no responsibility for the content or accuracy of this post.